Col. (retired) A.B. Gravatt III of Urbanna and Lansdowne, in background, has been named grand marshal of the 2025 Urbanna Oyster Festival. (Photo by Larry Chowning)

The Urbanna Oyster Festival Foundation has named Col. (retired) Arthur Broaddus (A.B.) Gravatt III of Urbanna grand marshal of the 2025 Urbanna Oyster Festival.

Gravatt grew up in Kilmarnock and was attending Old Dominion University (ODU) when he met his wife to be — the late Diane Sampson. They were students at ODU and had started dating. In 1965, A.B. brought Diane home to meet his parents. His mother suggested that for an outing they take the whiskey run on the Miss Ann from Tides Inn to Urbanna.

“We walked up into town and went to Marshall’s Drug Store and I introduced her to (Doc) Tom Marshall and then we walked around town,” he said. “When we got to Lansdowne she said she wanted to go inside.”

“I had heard many times from old timers, there is not a house in Virginia that at least one door isn’t open and we found one,” he said. “She walked inside, looked around and when we got outside she looked at me and said, “If I marry you will you get me this house?”

When the Gravatts first saw colonial Lansdowne it had been boarded up since 1934 and had been vandalized several times over the years. “It wasn’t very pretty to me, but Diane loved it,” said A.B.

Diane and A.B. married in 1967 on a Sunday and he was drafted to go to Vietnam on Monday, he said. Actually his father had been told A.B. was going to be drafted, so A.B. joined the Army on Oct. 5, 1967 on a delayed enlistment plan and eventually went to Officers Candidate School (OCS), got a commission and after completing OCS went from Ft. Bragg in North Carolina to Vietnam.

After getting married, the Gravatts spent 31 years in active duty in the United States Army moving from place to place. “Every time we would move, Diane would ask, ‘When are you going to buy me Lansdowne so we can retire to Urbanna?’”

Over the years, Diane watched the progression of owners and when the time came in 1998 A.B.’s father and Bob Montague talked to the current owners about selling to A.B. and Diane. On July 5, 1998 they purchased Lansdowne and A.B. kept his 1965 promise to Diane.

The Gravatts restored the 1740s Lansdowne back to its elegance and Diane gifted her time and talents to become mayor of the town. She died unexpectedly on May 6, 2021.

“This is an honor for me to be named grand marshal, but this is really about Diane,” he said. “She is the grand marshal. The first time she saw Urbanna she loved the town.”

“One of her wishes was that Lansdowne could be seen by the public,” he said. “When she was alive we opened the house to house tours and since she died I have allowed the grounds to be used by nonprofits for fundraisers. I know it has been open to the public 100 times and that’s what Diane wanted.”

Chairman of UOFF Joe Heyman said “A.B. and Diane have done so much to make Lansdowne accessible to the public and they did an amazing renovation to carry Lansdowne for future generations to enjoy. The foundation is so proud to name A.B. the grand marshal for 2025.”

Oyster Festival Parade Entry Form

By filling out the form below you are expressing interest in participating in the Urbanna Oyster Festival Parade on the Saturday of Oyster Festival at 2:00PM. Upon approval, you will receive a detailed parade information packet in October. If you have any questions, please call the Festival office at 804-758-2122. 

NO objects are to be thrown from any parade vehicle, floats or marchers.  NO stopping along parade route.  Air cannons, loud explosive devices and other objects are prohibited.  Current political campaign candidates are NOT permitted in the parade or along the parade route, nor do we allow any political advertisements or promotional materials in the parade.  Please Keep in Mind this is a Family-oriented event and parade.   We are a Virginia Green Festival.

Sponsor Interest Form

As we look forward to our 68th anniversary, November 7-8, 2025, we turn to you, our community partners, to help us put on one of the best Oyster Festivals yet. Year after year we are humbled by the commitment of our volunteers, our vendors, our advocates, and you, our sponsors. Your love for this little town, and this big Festival, make our jobs well worth it. To see our town full of excitement and pride each November brings us joy and gives us motivation to keep working toward the next one. Your monetary support allows us to do things like bring in well-known or locally-grown bands, look out for the wellbeing and safety of our attendees, and put on events like the Antique Car Show and Saturday’s Oyster Festival Parade. It ensures our local schools and visitors alike are exposed to the importance of oysters and water-restoration to the local economy. It means high school seniors have financial support in pursuing higher education.

From the mission of the Urbanna Oyster Festival Foundation, partnering with us means you are aligned with:

• Providing cultural, educational and recreational events for the enjoyment of the community

• Provide leadership, education and training for festivals, event leaders and volunteers

• Promote an appreciation of the history, maritime tradition, and the seafood industry

• Provide a venue for fundraising for civic and non-profit organizations

• Encourage the participation of artists, writers, and craftsmen in festivals and other events

• Encourage involvement of educational organizations and other non-profit groups

• Enhance the quality of life of the local economy and promote visitation and economic development

We appreciate your consideration in partnering with the Urbanna Oyster Festival for our 68th anniversary. To ensure you get the most out of your sponsorship we would like to secure your placement by August 31, 2025.

Vendor Interest Form

Thank you to everyone who submitted a vendor application for this year’s festival! We are now at full capacity and are no longer accepting new vendor applications for 2025. We encourage you to check back next year for information on becoming a vendor at the Urbanna Oyster Festival.

By filling out the form below you are expressing interest in participating in the Urbanna Oyster Festival as a vendor. You may be contacted by the Urbanna Oyster Festival office with any additional questions and next steps. If you prefer to contact us directly, you may call 804-758-2122 or email at oysterfestival@va.metrocast.net.

**Please note this form is not a formal application and you are not guaranteed placement until contacted and confirmed by the Urbanna Oyster Festival.

Volunteer Interest Form

The Urbanna Oyster Festival would be nothing without our volunteers and festival support, and we need your help this year more than ever! We invite you to become a festival at the Urbanna Oyster Festival!